Hi, I'm Alex, a freelance sports and fitness videographer and photographer based in London.

With 15+ years of experience behind a camera, my work draws on a passion for the outdoors and the active life. I mainly focus on sports, fitness and wellness.

As well as a passion for sport, I have deep technical knowledge of what I do which helps me to make you look good on camera! Also, I'm not afraid of new technologies such as AI. I prefer to work with those technologies, not against them.

I get results without having to rely on truckloads of gear. This makes my practice pleasant and non-invasive.

My work has featured on regional television, in short film and in newspapers. Additionally, I have worked with community and government organisations.

PS. Check out Aperture BMX, my BMX racing-focused YouTube channel.